Refreshing for Growth: Elk Ridge's Website Get's an Update

When Donna Forte, owner of Elk Ridge Australian Shepherds, reached out to us in July, she had one clear goal: give her website a refresh that matched the growth her business had experienced over the past year.

Since her original site launch, Donna’s brand had evolved—her client base expanded, her social media following grew, and she’d built meaningful partnerships with fellow small business owners and breeders. It was time for her website to reflect all of that progress.

We started with the basics: updating photos and content to better showcase what Donna offers today. But we didn’t stop there. Donna wanted to make sure visitors could easily stay connected, no matter where they were on her site—so we added multiple click-throughs and embedded her social links throughout the site to encourage engagement.

One of the highlights of this project was creating a brand-new Affiliate section on the homepage, where Donna could spotlight her growing network of partners. It’s a thoughtful touch that not only supports those in her community but also reinforces her values of collaboration and mutual growth.

At WR, we couldn’t agree more with Donna’s belief that small business success is rooted in teamwork. We loved helping her elevate her site to match the incredible strides she’s made.

Is your business growing? If your website hasn’t kept up, it might be time for a refresh. We’d love to help make sure your online presence evolves with your brand. Let’s chat.