Web Design Tips & Small Business Insights

We’ve said it before, and it still holds true: your website should evolve as your business grows. While we deeply appreciate thoughtful design—color palettes, typography, and visual detail—the digital landscape is moving quickly. And we’re committed to moving with it. There was a time when storytelling lived on paper and conversations happened face-to-face. While there’s something timeless about that, today’s tools have transformed how we connect. Modern websites now benefit

We are designers first — and always will be. WR began as a creative outlet. Alison launched the company out of a deep love for design and storytelling, and Mary joined for the same reason: to build something thoughtful, strategic, and beautiful for real people with real businesses. At the same time, we all know AI is here to stay. Tools like Anthropic’s Claude and OpenAI’s ChatGPT have made it possible for small business owners and entrepreneurs to build websites quickly a

What makes a small business website actually work? Here are five website must-haves — from intuitive navigation to quality content — that keep visitors engaged and businesses growing.

Congratulations — you've launched your business and built a website that reflects your brand. It's tempting to think of that as a finished task. Time to focus on the actual work and let the site run itself, right? Wrong. Knowing when to update your business website is one of those things most small business owners don't think about until the site starts feeling stale — or worse, starts costing them clients. Your website is a living reflection of your company. As your business

A website refresh isn't always about starting over. Sometimes a business grows faster than its website — and what the site needs isn't a rebuild, but a thoughtful update that brings it in line with where things are today. That's exactly what Donna Forte, owner of Elk Ridge Australian Shepherds, came to us for. Her dog breeder website redesign is a great example of what a targeted refresh can do for a small business that's hit its stride. When Donna Forte, owner of Elk Ridge A

If you've ever wondered how blogging helps small business SEO, the short answer is: more than almost anything else you can do for your website. Every blog post is a new page Google can index, a new keyword your site can rank for, and a new reason for someone to find you who's never heard of you before. HOW OFTEN SHOULD YOU POST? Consistency matters more than frequency. A blog that publishes one solid post every two weeks will outperform a blog that posts five times in January

It’s hard to believe, but 2025 has already become WR’s busiest year to date—and we’re just six months in! Since January, we’ve launched nine new websites, and this sister-owned business is feeling both proud and grateful. (Oh, and did we mention? We’re also moms to three kids each —so yes, there’s a lot of coffee involved.) As we take a moment to reflect on how our portfolio continues to grow, we keep coming back to the same thought: we wouldn’t be here without our clients

So, your website is finished. It’s beautiful, functional, and perfectly reflects your brand. Time to sit back and let it work its magic, right? Not quite. A well-designed website is only the beginning. For your site to actually be found online—by clients, customers, or search engines—you need to prioritize SEO: Search Engine Optimization. SEO — Search Engine Optimization — is the process of improving your website's visibility so the right people can actually find it. If you'

If you’re managing a business account on social media, you know the drill—keeping up with reels and content trends can feel like a full-time job. Between running your business, managing projects, and balancing life at home, creating engaging content often ends up at the bottom of the to-do list. Trust us, we get it—we’re often buried in website builds ourselves! At WR, we strive to make digital design more manageable — and that extends beyond your website. While we're not s

When AACE Engineers approached WR in April, they had a solid reputation as a geotechnical engineering firm with over 20 years of...

It’s kind of funny—I never thought I’d make the leap into the online world after spending so many years in schools. I’m a total extrovert...

You’ve probably heard us say it before— every business needs a website . Whether you're tackling the design yourself, working with us at...

Whether your website needs a little sprucing, a full-on makeover, or built from scratch—Website Reimagined is here for it.

Your one-stop-shop for elevating an impressive online brand.

Fun fact: Alison and I are two of five kids—Alison is #2 , and I’m #5 . Needless to say, our household was always bustling, with everyone...

Becoming a first-time mom was a whirlwind of emotions. Between feeding schedules, sleepless nights, daycare decisions, illnesses, and...

With the rise in social media use and phones replacing desktop computers, many believe that websites may not be as beneficial to a...

Research shows that the average human makes roughly 36,000 decisions in one day! Why are there so many? I ask myself daily when I'm...