Your Website Looks Great—But Is It Searchable? SEO Tips Every Business Owner Should Know

So, your website is finished. It’s beautiful, functional, and perfectly reflects your brand. Time to sit back and let it work its magic, right?

Not quite.

A well-designed website is only the beginning. For your site to actually be found online—by clients, customers, or search engines—you need to prioritize SEO: Search Engine Optimization.

SEO is the process of improving your website’s visibility in search engines like Google. The better your SEO, the more likely your site is to appear when someone searches for your products or services. Whether you're partnering with a digital team like WR or handling things yourself, here are some SEO tips every business owner should keep in mind:

What To Do

1. Create High-Quality, Relevant Content: Your content should be tailored to the services you offer and designed to speak to a variety of audiences. Value-rich, clear, and helpful information keeps users engaged—and Google takes notice.

2. Research and Compare Keywords: Know what your competitors are ranking for. Use tools like Google Keyword Planner or Ubersuggest to research keywords and phrases relevant to your business—and make sure yours stand out.

3. Use Internal Linking Strategically: Internal links help guide visitors through your site—and they help search engines understand your site's structure. Link between pages like Home, About, Portfolio, and Contact to keep users engaged and increase your SEO score.

4. Optimize Your Site Speed: Slow-loading pages are a major turn-off. In today’s digital world, users expect instant access. Use tools like Google PageSpeed Insights to identify and fix speed issues.

5. Write Strong Meta Descriptions: Meta descriptions are short blurbs that describe each page’s content. They appear in search engine results and play a key role in getting clicks. Take time to write custom descriptions for every important page.

6. Add a Blog or Connect an External App: Regular blog content (with relevant links) or integrations with platforms like scheduling apps or review tools can boost your visibility. Bonus: this keeps content fresh and searchable.

7. Stay Active and Keep Updating: SEO isn’t a one-and-done task. Regularly update content, add new links, and monitor performance to keep your site in good shape.

What To Avoid

1. Prioritizing Quantity Over Quality: Don’t just add content for the sake of it. Google prefers content that is well-written, informative, and valuable to users.

2. Assuming Your Website Will Promote Itself: Publishing a beautiful website is just the start. To stay visible, you need ongoing SEO efforts behind the scenes.

3. Using Weak or Irrelevant Keywords: Keyword research matters. Make sure you’re using terms people are actually searching for—and that align with your business goals.

4. Neglecting Your Mobile Experience: A mobile-unfriendly site is an SEO killer. With most users browsing on phones, your site must be responsive and easy to navigate on all devices.

5. Skipping Meta Descriptions: Yes, the “backend” details matter. Without meta descriptions, your pages may be overlooked by search engines and users alike.

Need Help with SEO?

SEO doesn’t have to be overwhelming. Whether you're just starting or looking to improve your current site’s performance, WR is here to help. From keyword research to technical optimization, we can work with your goals and your budget.

Ready to make your website work harder for you? Reach out—we’re just an email or phone call away.